CompanyReebok, CarGurus

Skills & ExpertiseB2B, B2C, Board Roles, Building a Team, Customer Acquisition, Pivots, Strategic Partnerships

Industry Fitness & Sports; Transportation & Logistics

Technology Executive, Advisor, Investor, and Aspiring Independent Board Member

Marty Blue is an accomplished Executive Team member with a demonstrated history of success in the technology industry and significant operational experience. With expertise in strategy, business development, marketing, product development and industry relations, Marty is skilled in helping companies grow by maximizing disruptive technology and effectively deploying resources to exploit market opportunities.

Starting in 2011 Marty was engaged as an SVP of Business Development at CarGurus. CarGurus is the largest Automotive Digital Marketplace in the United States based on unique monthly visitors. At CarGurus she was an integral part of the management team reporting to the CEO, COO, and CFO and helping to usher the company through a successful IPO in October 2018. During her tenure at CarGurus the company grew from 14 to 700+ employees and has a market cap in excess of $4 billion. In addition to leading Business Development at CarGurus, Marty also incubated the Sales, B2B Marketing, Product, and Industry Relations Functions. She left CarGurus in June 2019.

Marty is currently participating in an advisory capacity with the Women's Foundation of Boston as well as Second Chance Cars and is a committee member at Jewish Vocational Services of Boston and the Concord Country Club. She previously served on the Board of the Middlesex Chapter of the National Charity League. Prior to CarGurus, Marty spent 16 years in licensing at Reebok International where she grew her skills in industry analysis, partner due diligence, contract negotiations, product development, marketing, distribution, and revenue growth.

Marty holds a Bachelor of Arts degree in Government from Harvard University and a Masters in Business Administration from the Tuck School at Dartmouth College. She has three daughters and resides with her husband in Carlisle, MA and Laguna Beach, CA.