CompanySweetRiot

Skills & ExpertiseB2C, Board Roles, Building a Team, Company Culture, Go-To-Market Strategy, Fundraising Essentials, Marketing, Pitch Feedback, Social Impact

Industry Arts & Culture; Consumer Products & Packaged Goods; Ecommerce; Food & Beverages

Sarah Endline is CEO of RIOT Strategic Advisory and the former founding CEO & Chief Rioter of sweetriot and a long time social entrepreneur. Sarah is a global thinker and industry disruptor in consumer products and retail with work and travel experience in more than 85 countries.

Sarah is an early innovator in socially responsible mission based businesses and in capturing the hearts and minds of millennial consumers. sweetriot was a Certified B Corporation, Fair Trade, Organic, Women-Owned, and Inc. 500/5000 company. sweetriot was a Whole Foods partner for over 10 years and sold millions of units through out the USA.

Sarah’s entrepreneurial work has been covered by The Wall Street Journal, The New York Times, The Today Show, Forbes, and Fortune. She travels often as a US State Department speaker on entrepreneurship.

Before sweetriot, Sarah was working with the Internet in the late 1990’s at Yahoo! and Microsoft’s msn.com, designing and launching products and marketing programs for millions of consumers and for the National Foundation for Teaching Entrepreneurship (NFTE) / Microsoft partnership during the internet’s infancy.

Sarah grew up in Michigan close to her grandparents’ farm. Today she is a happy Belle Mama (stepmom) to Victoire and Valentin in France. She has an MBA from Harvard Business School and a Bachelors degree with Distinction from The University of Michigan.

InterestsSarah loves culture and has set foot in more than 70 countries.