CompanyFounder Collective

Skills & ExpertiseB2C, Company Culture, Go-To-Market Strategy, Seed-Stage Investing (Sector Agnostic)

Industry Consumer Products & Packaged Goods; Ecommerce; Fashion, Beauty, Apparel, & Retail; Personal Health & Wellness

Amanda has recently joined the Founder Collective investment team and will be based out of New York. She has spent the last years building and growing one of the largest omni-channel retailers in South Africa, launching their e-commerce and expanding the footprint to over 300 stores and serves on the Board of Cape Union Mart.

Prior to returning to South Africa, Amanda was with the Highland Consumer Fund investing in and growing retail and consumer goods companies. Previously, she was at L Brands in New York, launching new beauty brands and focusing on growth and innovation. She began her career at Boston Consulting Group in New York.

Amanda has a passion for building strong cultures in growing companies and an operational background in building e-commerce companies from the ground-up.

Amanda completed her Undergraduate in Economics at the Wharton School, University of Pennsylvania and received her MBA from Harvard Business School. She is a mom of three and a yoga enthusiast, with a side passion for healthy cooking and living.

InterestsAmanda has a passion for consumer-facing brands, and coaching and mentoring entrepreneurs.