This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of finding their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30 percent per month in the UAE and other c...

Market design seeks to translate economic theory and analysis into practical solutions to real-world problems. By redesigning both the rules that guide market transactions and the infrastructure that enables those transactions to take place, market designers can address a broad range of market failu...