Crowdfunding has become an increasingly popular funding strategy for early stage entrepreneurs — but it’s not a guaranteed success. Learn strategies to create an enticing campaign that will resonate with your audience and provide your business with the capital it needs to keep growing! Questions that will be covered include: Is crowdfunding right for me? When is the best time to launch a campaign? What research should I do prior to launch? What kind of support or team do I need to create a successful campaign? What types of rewards should I offer? What can I do to improve my campaign while it’s still live? I failed to reach my goal- what went wrong? How can I leverage a successful campaign for follow-up investment? Cost $35. Taking place at Suffolk University- Blue Sky Lounge, 5th Floor 120 Tremont St, Boston, MA 02108

Come hear from HBS alumni working in Product Marketing. The goal is to give students insight into what the day to day and potential career paths might be for people who go into the function. Panelists: Rachel Hamilton, Chief Marketing Officer, Greenlight Financial Technology Ashley Karr, Senior Director of B2B Marketing, CarGurus Zacharias Konstantinides, Director of Partnerships, Boxed Kevin Ryan, Manager of Product Marketing, Cognex Corporation